Tiffany & Co. launches new social impact platform

FASHION

LVMH’s Tiffany & Co. has introduced the Tiffany Atrium, a social impact platform that aims to advance opportunities for historically underrepresented communities.

The platform has been developed to “inspire connection and social change,” explains Tiffany’s, as it looks to create a more diverse and inclusive jewellery industry through Atrium’s three core pillars – creativity, education and community.

Anthony Ledru, chief executive officer at Tiffany & Co, said in a statement: “We are thrilled to introduce the Tiffany Atrium platform, creating a centralised hub for our continued journey in the worlds of diversity, equity and inclusion.

“At Tiffany & Co., we have a responsibility to enact positive change in our world. Tiffany Atrium will allow us to streamline and scale the necessary processes in doing so.”

To mark the Atrium launch, the jewellery house has collaborated with American visual artist and community-builder Derrick Adams to design an original artwork entitled ‘I Shine, You Shine, We Shine,’ which the Tiffany Atrium logo is derived from.

The artwork will be auctioned by online art marketplace Artsy, with 100 percent of proceeds benefiting The Last Resort Artist Retreat, an artist residency designed to provide healing and restoration to Black artists and cultural workers founded by Adams in his hometown of Baltimore, Maryland.

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